Content Specialist | Stamped
February 2023 - present

• Leading and managing the company’s content strategy and content calendar

• Strategizing, writing, and publishing downloadable resources, blog articles, and case studies

• Owning, managing, and developing newsletter content, including copy and graphics

• Assisting in auditing and updating company branding, including brand language, boilerplates, and ICP

• Owning and managing marketing project databases and planning documentation

• Creating and leading video content strategy, including promotional and short-form videos

• Collaborating with team members, including onboarding, product, and event content development

• Owning and developing written and visual content for internal teams (i.e. sales, success, support, product)

3 tier logic
Digital Marketing Specialist | July 2022 – January 2023
Junior Marketing Coordinator | September 2021 - July 2022

• Published SEO blog content about marketing and consumer trends, resulting in a year-to-year 450% increase in impressions, 370% increase in clicks, and over 5,000 keywords and 800 backlinks

• Achieved first rank for 25 keywords and in the top ten for over 150 keywords in Google Search results, including “generational marketing”, “targeted messaging”, and “gift with purchase program”

• Developed and A/B tested monthly email newsletters sent to clients and prospects, resulting in a year-to-year 5% increase in open rate and a 9% increase in clickthrough rate

• Planned and executed a month-long Google Ads campaign, resulting in over 600 clicks and 4 MQLs

• Built site automations resulting in an 1800% increase in newsletter registrations

• Published 75 case studies, 25 use case decks, and developed other sales support documents

• Introduced multiple initiatives, including SEO audits, internal newsletters, and team presentations

• Tracked and analyzed marketing data to identify opportunities, weaknesses, and trajectories

• Designed and published infographics, guides, and other gated content for generating MQLs

• Created animated video content for generating MQLs, including explainers and case studies

GetSet
Digital Marketing Manager | October 2021 – May 2022
Sales & Marketing Intern | April 2021 - September 2021

• Planned and executed company marketing efforts, increasing content reach and interactions by ~30%

• Developed monthly email newsletters sent to mentors and users, resulting in an average 30% open rate

• Published SEO blog content about mentorship and professional development on a biweekly basis

• Created animated video content for YouTube and Instagram Reels on a biweekly basis

• Redesigned company website and built automation flows for increased efficiency and response time

• Researched and developed marketing strategies for lead generation/customer acquisition

• Developed marketing materials and promotional campaigns for webinars/online events

Blog Contributor | Excuse My Thoughts
February 2021 – July 2021

• Published SEO blog content about pop culture and lifestyle on a biweekly basis

Career Break (Health & Well-being)
May 2020 – January 2021

Took an extended career break to focus on recovering from a long-term illness.

Westlake Village Counseling
Digital Marketing Specialist | February 2020 – April 2020
Digital Marketing Apprentice | September 2019 - December 2019

• Transferred and restructured two WordPress-based websites over the course of a month

• Executed social drip campaigns for existing blog content, increasing post frequency by ~250%

• Designed email marketing campaigns, streamlined email marketing funnels and automations

Digital Marketing Specialist | Enmassely
November 2019 – April 2020

• Researched and wrote client ad copy for Google, Facebook, and Instagram ads

• Developed SEO copy and landing pages for client websites

Design & Marketing Intern | Peekaboo Beans
January 2016 – April 2016

• Assisted the design team with forecasting, color stories, line sheets, and specifications

• Assisted the marketing team with research, graphics, content creation, and photoshoots

• Provided administrative assistance via data entry, client correspondence, and order fulfillment

Diploma of Business, General Business Studies | Kwantlen Polytechnic University
2018 – 2019 | GPA: 4.26

Completed courses include: Business Law, Financial Accounting II, Management Information Systems, Operations Management, and Principles of Microeconomics.

Bachelor of Design, Fashion & Technology | Kwantlen Polytechnic University
2013 – 2017 | GPA: 3.59

Completed courses include: Collection Production, Apparel in the Global Economy, History of Costume, Line & Portfolio Development, and Mass Manufacturing.

Webflow | Webflow 101
2023

Codecademy | Learn HTML, Learn CSS, Intro to UI and UX Design
2023

HubSpot | Content Marketing, Email Marketing, Social Media
2023

Google | Google Analytics, Google Ads (Search & Display)
2022

Acadium | Digital Marketing Apprenticeship
2019